Hi, I’m Roberto – the freelance developer behind RDLabs.

I wanted to test what I’d learned in the real world, so I built a small ecommerce site for my family’s butcher shop. It was simple, messy, and full of lessons — but seeing people actually use something I made was unforgettable. That tiny project quietly planted the seed for everything that came after.

An internship abroad changed my perspective. Working inside a company for the first time, I saw how business and tech meet in real life. I wasn’t just coding anymore — I was helping ideas become something useful for others. That idea of “tech serving people” stayed with me.

After graduation, I joined GPI as a full-stack developer. Suddenly, I was part of large teams, handling complex systems with real users. It was demanding, but it taught me how to write code that lasts — not just code that works. I learned discipline, teamwork, and the quiet value of doing things the right way.

At Fleap, a blockchain startup, I faced a different world — smaller team, faster pace, more responsibility. I wasn’t just executing tasks anymore; I was helping shape how products were built. It was here where I learned that technology moves quickly, and the best developers move with it.

Even after long workdays, I couldn’t stop experimenting. I’d spin up new projects just to test an idea — APIs, micro-apps, data visualizations. None of them were huge, but each one taught me something I’d later bring to client work. Small projects became my private lab.

Those experiments made me realize how much I enjoyed owning the whole process — from idea to deployment. It wasn’t just coding that motivated me anymore; it was creating solutions end-to-end. The idea of freelancing started to feel less like a dream and more like the next logical step.

Around 2024 I discovered Shopify and the world of low-code tools. Suddenly, I could help real businesses move faster — not by reinventing everything, but by simplifying what mattered most. I began to see development not just as building features, but as unlocking opportunities.

I decided to start something of my own — RDLabs | Commerce & Code. A place where I could merge everything I’d learned: development, problem-solving, and real collaboration with clients. The name reflects the idea behind it — experiment, build, and help others grow through commerce and technology.

To launch RDLabs, I wanted to do things differently. Instead of chasing clients, I offered to build a few real projects for free — letting results speak for themselves. It became the Free Project Program, a way to help entrepreneurs while proving the quality of my work through real outcomes.

I learned that focus is everything. I don’t want to juggle ten projects — I want to build one the right way. When I work with someone, they get my full attention, honest communication, and the same care I’d give my own project. That’s the RDLabs way.